Leading Marketing Communications Group, Verdant Zeal Group Limited, is set to host the 14th edition of its annual flagship Public/Private sector focused thought leadership platform with the theme “Culture as Currency: Exporting African Identity Through Entertainment.

Scheduled for Thursday, October 29, 2026, the virtual round table event will bring together leading voices in the field of Entertainment and Lifestyle, and Arts & Culture to examine how African music, film, fashion, media, and creative industries are shaping global narratives and creating new opportunities across the world.

Since its maiden edition in 2012, the Innovention Series has served as a trusted thought-leadership platform for challenging conventional thinking, interrogating Africa’s development trajectory, and uncovering transformative ideas that drive progress.

This year’s edition will feature distinguished industry leaders, Efe Omoregbe, Founder & CEO, Now Muzik & Buckwyld Media Network and Obi Asika, Director-General of the National Council for Arts and Culture.

The guest speakers will share insights on the opportunities within Africa’s entertainment industry, the commercial value of cultural expression, and how African creative can leverage storytelling to expand their influence and reach global audiences.

Speaking ahead of the event, Dr. Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal Group and Convener of the Innovention Series, noted that the 2026 edition comes at a time when African culture is increasingly shaping conversations, influencing trends, and creating value across international markets.

The communication veteran emphasized that Culture should not be perceived solely as a source of identity and creative expression but also as an economic asset capable of driving enterprise, creating jobs, and strengthening Africa’s position in the global economy.

His words, “This year’s Innovention series explores culture as currency, It will seek to examine how African music, film, fashion, media, and creative industries are shaping global narratives and creating new opportunities across the world. It will seek to inspire meaningful conversations on the intersection of culture, commerce, and creativity while exploring practical opportunities for building a sustainable and globally competitive African creative industry”.

A free and open event, participants, however, are required to register ahead of the Thursday, October 29 date via www.innoventionseries.org.