BBNaija star, Rooboy brought the energy as DStv kicked off its 2025 festive campaign, “All I Want This Holiday is DStv”, with a vibrant roadshow that lit up the streets of Lagos. The event was to officially kick off the good times associated with festive season.
The procession began at the Ikeja BRT Park, where dancers, cheerleaders, and ralliers dressed in branded DStv adire outfits set off a carnival-like display. The convoy moved through Mobolaji Bank-Anthony Way to Maryland, stopping to interact with commuters and hand out festive gifts. From there, the moving celebration continued to Ojuelegba, Tejuosho, Yaba, Oyingbo/Iddo, CMS, and finally the Eko Hotel Roundabout, where the cultural showcase drew its largest crowd of the day.
At each stop, attendees were treated to a vibrant mix of traditional performances, talking drums, colourful costumes, and open-air dancing that mirrored the major festivals that will be broadcast on DStv this festive season.
According to DStv, the Holiday Pop-Up Channel will run from November 20, 2025, to January 3, 2026, broadcasting major year-end events across the continent. The channel will feature the Festival of Champions on November 21, The Experience 20 on December 5, and Unusual Praise on December 12. It will also air two of the season’s biggest cultural gatherings – the Akwa Ibom Christmas Carols Festival on December 19 and Carnival Calabar 2025, scheduled for December 23 to 30.
Speaking on the roadshow, Tope Oshunkeye, Executive Head of Marketing, MultiChoice, said; “Our festive roadshow is designed to bring the magic of DStv to life on the streets, celebrating African culture, music, and football with our fans. With BBNaija Rooboy and Sabrina joining the parade, we are excited to share this season of joy, colour, and entertainment with everyone across Lagos and beyond.”
The event also served as a rallying moment for the Super Eagles ahead of AFCON 2025, which will be broadcast live on DStv. Fans joined the BBNaija stars in cheering the national team and calling for a long-awaited title. Nigeria last won the tournament 11 years ago, in 2013, and the broadcaster used the parade to energise supporters and motivate the team.
With star power, cultural flair, football passion, and giveaways, the DStv Mega Roadshow set an energetic tone for a festive season.
