Since the campaign broke sometimes in April 2022, the jingle-led commercial has received positive reviews and attracted a large following of enthusiastic audience making it one of the most talked about commercials right now.
The TV Commercial engages audience through relatable life scenarios that cut across celebrating the beauty in modern family, friendship and togetherness.
The Managing Director/Chief Executive Officer, Explicit Communications Limited, the Advertising Agency in charge of the production of the rave of the moment commercial, Mr. Tunde Thani, in a recent chat expressed his joy and pride in members of his team.
In his words; “I couldn’t be more elated on the successful execution of such amazing project; this has been one of my proudest moments.”
“We currently have people talking about this commercial daily. I am particularly happy that we have been able to keep the dream of celebration alive with Veleta Sparkling Fruit Drink”.
Speaking on behalf of Veleta Sparkling Fruit Drink, the Head of Marketing, Mr Bolaji Alalade of Intercontinental Distillers Limited; “We are quite happy with the direction of the TVC as it clearly interprets the celebration moments that is the brand promise.’’
Explicit Communications has been tested and trusted over the years to deliver award winning campaigns.
The company has to its credit other subsidiaries such as; ‘Sharpshooters, the Experiential arm of the company, ‘Expo Media, the Media Buying and Planning arm of the firm and Corporate Insignia, the production arm of the firm.
