Ezzykash Media Concept, the organizers of the renowned Kaduna International Film Festival (KADIFF), has signed a Memorandum of Understanding (MoU) with the National Agency for the Prohibition of Trafficking in Persons (NAPTIP). The agreement, signed on August 14, 2025, marks the beginning of a strategic collaboration aimed at using film and media as tools to combat human trafficking and violence against persons across Nigeria.
Ezzykash Media Concept is a multimedia organization committed to supporting women and children through initiatives focused on safety, rehabilitation, education, and economic empowerment. In addition to its advocacy work, it is best known for organizing the annual KADIFF, a platform dedicated to celebrating African cinema and storytelling.
NAPTIP, a federal government agency, was established to combat all forms of human trafficking and violence against persons in Nigeria. Recognizing the power of film to educate and mobilize communities, the agency has partnered with Ezzykash Media Concept to amplify its message through creative and impactful storytelling.
The MoU was officially signed by Mr. Audu Kashim Israel, CEO of Ezzykash Media Concept and Executive Director of KADIFF, and Dr. Binta Adamu Bello, OON, Director-General of NAPTIP.
Under the agreement, both organizations will collaborate on:
- Public enlightenment campaigns through film and media.
- Community outreach programs, including film screenings in schools and rural areas.
- Using the Kaduna International Film Festival as a platform to promote anti-trafficking and anti-violence messages.
- Producing high-impact content that aligns with the core mandates of NAPTIP.
The collaboration is designed to leverage Ezzykash Media Concept’s expertise in film production and storytelling to create compelling narratives that resonate with diverse audiences, especially in vulnerable communities.
Speaking at the signing ceremony, Mr. Audu Kashim Israel emphasized the importance of the partnership, stating:
“This collaboration with NAPTIP is coming at the right time. The theme for the 8th edition of KADIFF is ‘Film for Social Change’. We believe in the power of cinema to influence minds, change perceptions, and drive positive action. Through this partnership, we aim to use our platform to educate and inspire action against human trafficking and violence.”
In her remarks, Dr. Binta Adamu Bello, OON, commended Ezzykash Media Concept for its dedication to social advocacy through film, noting that the partnership would significantly enhance NAPTIP’s outreach efforts.
This MoU signals a new chapter for both organizations, bringing together creative arts and government policy in the fight against one of the most pressing social issues of our time.
This is contained in a statement issued by the Senior Special Assistant, Media and Communications, KADIFF, Ambrose Fadoyin.
