These, obviously are not the best of times for Nigerian music star, Tiwa Savage as she now risks losing her endorsement deals and other business proposals because of her alleged sex tape.
Recently, the internet went agog after the singer’s alleged sex tape hit the social media and the video has since been generating controversies.
For those who don’t know, Tiwa Savage had before now cried out to the world during an interview with American OAP, Angie Martinez that she is being blackmailed by someone with her sex tape.
Although, the voluptuous singer confessed that her lover accidentally posted their sex video on Snapchat but deleted it immediately.
Be that as it may, PR expert, Issac Mayowa has thrown light on the implications of the sex tape video on the artiste.
He said; “The industry is filled with several scandals; from domestic violence to rumored infidelity or rumored extra-marital affairs, but when a sex tape of an artist is released, it is a huge blow.”
“It takes months, sometimes years to correct the damage such clip can cause. Sex tape damage control is a herculean task.”
“Most endorsement deals come with moral clauses that give the company the right to exit the contract if a celebrity lands in trouble, as such could tarnish their reputation.”
