UBA-Sponsored REDTV New Series, ‘Assistant Madams’ Premiered


Leading financial institution, United Bank for Africa (UBA) Plc. foremost lifestyle platform, REDTV has launched its much anticipated series, Assistant Madams.

L-R: Executive Director, Urban Vision Akins Akinkugbe; Actress, Tana Adelana; Chief Executive Officer, Ebony Life, Mo Abudu; Actress, Osas Ighodaro; Executive Producer/CEO, Urban Vision, Tola Odunsi, during the Premiere of REDTV Series, Assistant Madams in Lagos recently

Creators of the hit series, The Men’s Club, REDTV has been engaging and providing opportunities for talented youths in the creative industry in Africa, since its inception.

The crème de la crème of the entertainment industry gathered at the prestigious and newly opened, Ebony Life Place in the bustling city of Lagos, to watch the premiere of Assistant Madams.

The story revolves around the life of three aspiring female Lagos socialites and their journey to ‘big girl’ status.

Executive Producer of REDTV, Bola Atta who spoke at the event, said; “REDTV was birthed by the United Bank for Africa, to support the creative industry in Nigeria and also across the African continent.”

“For about four years now, we have been creating employment through entertainment. The potential revenue that can be generated in this industry is often underestimated and it is only in recent times that more people have had the courage to leave traditional professions and embrace the creatives.”

“We want to encourage talented and creative professionals to pursue their dreams and to confidently feel that they are contributing to economic growth. The vision of UBA is to support entrepreneurship across Africa and through REDTV, the bank is connecting African talent to the world.”

“REDTV will continue to harness these talents and to provide opportunities for those who wish to pursue careers in the creative industry.”

Also, Assistant Madams, Co-producer and Director, Tola Odunsi and Akins Akinkugbe speaking at the launch, said; “We are delighted at the reception which the new series is receiving. We are pleased to partner with UBA and REDTV to create top-quality content and jobs. Assistant Madams alone employed over 120 people during the filming of the series and this is significant’.”

However, Assistant Madams was premiered on Youtube @itsredtv on Wednesday, January 15, 2020.

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For those who don’t know, REDTV is a fast-paced lifestyle channel that puts Africa on the global stage. Proudly powered by the United Bank for Africa, the network is an entertainment platform with rich content that features the very best of Africa.

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