Unity Bank Targets 5 Million Women-Owned Businesses As It Launches Yanga Account In South-West

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Unity Bank Plc., is ready to engage not less than 5 million Micro, Small and Medium Enterprises (MSMEs) being operated by women in the South-West region.

The Nigerian retail lender launed the Yanga Account in Ibadan on Tuesday, November 30th, 2021.

Recall that Unity Bank launched the Yanga Account in Abuja recently where veteran Nollywood actress, Sola Sobowale, was unveiled as Brand Ambassador.

The thespian will promote women MSMEs and create a unique proposition for Yanga Account and the brand in the market.

Yanga Account promotes financial inclusion among women through stress-free savings and investment, access to services of dedicated sales agents and Agency Banking services close to them.

Others are special business trainings on how to grow businesses, access to microloans, customized debit cards and other bundled e-banking products.

Meanwhile, at the unveiling in Ibadan recently, Unity Bank pledged its unwavering commitment to empowering women to enable them overcome obstacles in accessing quality banking services needed to grow their businesses.

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Mrs. Tomi Somefun, Managing Director/Chief Executive Officer, Unity Bank Plc., said; “Yanga Account heralds a new dawn for my fellow women operating businesses in the South-West.”

“Yanga Account is open to all market women in farming, fashion design, tailoring, frozen food, pastry and baking, cosmetics, jewellery designs and making, skincare, eateries and restaurants, etc. whether living in the communities or cities.”

“Yanga Account is conceived and designed for the financial literacy and empowerment of Nigerian women. It is about making sure that our women who make up 55% of the financially excluded Nigerians have access to basic and life-changing financial services”.

However, Sola Sobowale, now known as ‘Mama Yanga’, undertook a market tour to interact with the women and gain first-hand knowledge of how the product is being received in the market.

The ‘King of Boys’ star, said; “Nigerian women who operate businesses in the South-West should embrace the incredible opportunities offered by the Yanga Account to grow their businesses.”

“This is the first time that a bank will specifically design a product to cater to women and I am excited about the inherent benefits of this account and the endless possibilities that it brings to my fellow women.”

“I invite all my fellow women in South-West Nigeria to sign up for the Yanga Account and watch their levels change.”

Also, Group Head, Retail, SME Banking and E-Business, Unity Bank Plc., Mr. Funwa Akinmade, said; “Female-led MSMEs in the South-West play pivotal roles in the contribution to the economy of Nigeria.”

“The Yanga Account is a well-packaged banking product that combines several services that most small businesses owned by women will need to become profitable.”

“We are optimistic that Ibadan women and all others across South West Nigeria will embrace the Yanga Account and leverage its full benefits to grow their businesses.”

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