They say the truth is bitter, and this perhaps explains why popular Nigerian producer and music executive, Michael Collins Ajereh, better known as Don Jazzy, stated that Afrobeats is still “a baby” compared to other global genres despite its successes.
Don Jazzy made this candid revelation on X (formerly Twitter).
He wrote; “This our beloved Afrobeats is still a baby genre in the grand scheme of things. We are all still learning everyday as the game is ever changing.”
“If you told me just 6 years ago that an afrobeats video could cost over 20m Naira I would say ahh that’s way too much o. But behold some of us have shot videos over 100k dollars.”
“If Burna tells me what it takes to do multiple international stadium shows, I will take notes cos I never run am before. If Dangote tells me what it cost to build a refinery in Lagos I will learn from him.”
“That said, my people if I tell you how to run a successful record label in Nigeria, I will advise you take notes even if na small note cos we no plenty wey don run am.”
